Saturday, October 13, 2007

PRNews Award = Wider Audiences

As I said in a post not too long ago, I am in the business of sharing stories. I do this at work during the day and on behalf of my friends in Darfur every other second that I can.

One of the founders of the public relations (PR) industry said “the essence of PR is doing good and telling others about it.” I believe this is true – but in the case of Darfur, someone is doing something very bad and I’m telling about it. I enjoy taking a complicated subject and making it something that can be understood and acted upon.

As I get to learn and grow as a communicator, I have been given the opportunity to speak to larger audiences. Recently, the international PR industry magazine – PRNews – named me one of the “15-to-Watch Best Young PR Stars” in the country. I am honored and humbled…. and really excited at using this recognition to reach wider audiences with my message. I am not someone special, but I have the privilege of serving a great God, having a great family and working with a great team.

To read the press release by the University of North Carolina, click here.


Anonymous said...

In a statement released today the Darfurnian Relief Society stated that:

All of the Public Relations people in the US are just using us to gain notoriety and acclaim among their colleagues. We would much rather they send rice instead of the newspaper clippings of their deeds. The rice is easier to digest and has some nutritional value.

Scott said...

Hi Anonymous,

I am sorry you feel this way. I agree whole heartedly that rice makes better food than newspaper and shame on anyone one who is using the crisis facing my friends for nothing but their own personal gain.

However, to make such a broad statement about PR people is not fair to those of us who are working hard, on our own time, to cause a real change to take place. Also, you have no idea how much personal money I have invested in fighting injustice across the globe and how much 'rice' I have provided.

I know that compared to chartering a cargo plane filled with food and blankets, getting a local newspaper to write an article might seem small. But it does matter and it does work.

How is an average American to know that people need rice, know how to buy rice and know where to send rice if someone doesn't tell them?

I can testify personally, that due to "clippings" about Darfur and about my life, people are taking notice and making a difference. Two of the many examples I have are an elderly woman in Florida who mailed money to me (which I passed along to a relief organization) after reading an article I wrote about Darfur in her morning newspaper and a young nurse from Chicago who decided to go to Darfur to give medical care after hearing me speak on television.

I tried finding the "Darfurian Relief Society" online and could not find any mention of it. Please get in touch with me. I would love to work with you and your organization as we all have the common goal of saving the lives of my former neighbors in Darfur.